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任天堂情報開発本部
Wikipedia definition
1. Nintendo Entertainment Analysis and Development, commonly abbreviated as EAD, is the largest division inside Nintendo. It was preceded by the Creative Department, a team of designers with an art background responsible for many different tasks, to which Shigeru Miyamoto and Takashi Tezuka originally belonged. Both developers currently serve as managers of the EAD studios and are credited in each game developed by the division, with varying degrees of involvement.
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