ブランド拡張
1. Brand extensionBrand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity . An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category.
Read “Brand extension” on English Wikipedia
Read “ブランド拡張” on Japanese Wikipedia
Read “Brand extension” on DBpedia
Read “Brand extension” on English Wikipedia
Read “ブランド拡張” on Japanese Wikipedia
Read “Brand extension” on DBpedia
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