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Wikipedia definition
1. Collective behaviorThe expression collective behavior was first used by Robert E. Park, and employed definitively by Herbert Blumer, to refer to social processes and events which do not reflect existing social structure, but which emerge in a "spontaneous" way. Collective behavior might also be defined as action which is neither conforming (in which actors follow prevailing norms) nor deviant (in which actors violate those norms).
Read “Collective behavior” on English Wikipedia
Read “集団態度” on Japanese Wikipedia
Read “Collective behavior” on DBpedia

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