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効果
Wikipedia definition
1. Osborne effectThe Osborne effect is a term referring to the unintended consequence of the announcement of a future product ahead of its availability and its impact upon the sales of the current product. Pre-announcement is done for several reasons: to reassure current customers that there is improvement or lower cost coming, to increase the interest of the media and investors in the company's future prospects, and to intimidate or confuse competitors.
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Read “オズボーン効果” on Japanese Wikipedia
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