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Wikipedia definition
1. Marketing managementMarketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy.
Read “Marketing management” on English Wikipedia
Read “マーケティング論” on Japanese Wikipedia
Read “Marketing management” on DBpedia

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