Jisho

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Na-adjective (keiyodoshi), Noun
1. beautifully white (esp. of skin)
Noun
2. whitening (of skin, teeth, etc.)See also ホワイトニング
Wikipedia definition
3. Whiteness in Japanese cultureWhiteness in Japanese culture is a Japanese fashion style where one aims to have white skin, or a general lack of pigment, to achieve the ideal irojiro, or fair skin.
Read “Whiteness in Japanese culture” on English Wikipedia
Read “美白” on Japanese Wikipedia
Read “Whiteness in Japanese culture” on DBpedia

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