ぼうこうりかかく 希望小売価格
1. manufacturer's suggested retail price; MSRP; recommended retail price; RRP; list priceBusiness
Wikipedia definition
2. Suggested retail priceThe manufacturer's suggested retail price (MSRP), list price or recommended retail price (RRP) of a product is the price which the manufacturer recommends that the retailer sell the product. The intention was to help to standardise prices among locations. While some stores always sell at, or below, the suggested retail price, others do so only when items are on sale or closeout/clearance.
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