Jisho

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げんしょう 現象
Noun
1. phi phenomenon (optical illusion)
Wikipedia definition
2. Phi phenomenonThe phi phenomenon is an optical illusion defined by Max Wertheimer in the Gestalt psychology in 1912, in which the persistence of vision formed a part of the base of the theory of the cinema, applied by Hugo Münsterberg in 1916. This optical illusion is based in the principle that the human eye is capable of perceiving movement from pieces of information, for example, a succession of images.
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