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Wikipedia definition
1. Bottom of the pyramidIn economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.5 billion people who live on less than $2.50 per day. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the "Base of the Pyramid" or just the "BoP".
Read “Bottom of the pyramid” on English Wikipedia
Read “ベイス・オブ・ザ・ピラミッド” on Japanese Wikipedia
Read “Bottom of the pyramid” on DBpedia

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