プロダクト・ポートフォリオ・マネジメント
1. Growth-share matrixThe BCG matrix (aka B-Box, B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.
Read “Growth-share matrix” on English Wikipedia
Read “プロダクト・ポートフォリオ・マネジメント” on Japanese Wikipedia
Read “Growth-share matrix” on DBpedia
Read “Growth-share matrix” on English Wikipedia
Read “プロダクト・ポートフォリオ・マネジメント” on Japanese Wikipedia
Read “Growth-share matrix” on DBpedia
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