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Wikipedia definition
1. Mass customizationMass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization. Mass customization is the new frontier in business competition for both manufacturing and service industries.
Read “Mass customization” on English Wikipedia
Read “マスカスタマイゼーション” on Japanese Wikipedia
Read “Mass customization” on DBpedia

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