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Wikipedia definition
1. Motivation crowding theoryMotivation crowding theory, in labor economics and social psychology, suggests that extrinsic motivators such as monetary incentives or punishments can undermine (or, under different conditions, strengthen) intrinsic motivation. For example, if the imposition of a fine or other concrete penalty results in an increase of a prohibited behavior, the penalty is said to "crowd out" the intrinsic social disincentive by associating violations with a more psychologically acceptable cost.
Read “Motivation crowding theory” on English Wikipedia
Read “モチベーションのクラウディングアウト” on Japanese Wikipedia
Read “Motivation crowding theory” on DBpedia

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