AIDMA
1. AIDA (marketing)This article is about the marketing term, AIDA. For other uses of the term, see Aida (disambiguation). AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A - Attention (Awareness): attract the attention of the customer. I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
Read “AIDA (marketing)” on English Wikipedia
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Read “AIDA (marketing)” on DBpedia
Read “AIDA (marketing)” on English Wikipedia
Read “AIDMA” on Japanese Wikipedia
Read “AIDA (marketing)” on DBpedia
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