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Wikipedia definition
1. Food faddismThe phrases food faddism and fad diet originally referred to idiosyncratic diets and eating patterns that promote short-term weight loss, usually with no concern for long-term weight maintenance, and enjoy temporary popularity. The term food fad may also be used with a positive connotation, namely, to describe the short term popularity among restaurants and consumers of an ingredient, dish, or preparation technique.
Read “Food faddism” on English Wikipedia
Read “フードファディズム” on Japanese Wikipedia
Read “Food faddism” on DBpedia

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