ブランド・ロイヤルティ
1. Brand loyaltyThe American Marketing Association defines brand loyalty as: "The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category" (sales promotion definition). "The degree to which a consumer consistently purchases the same brand within a product class" (consumer behavior definition).
Read “Brand loyalty” on English Wikipedia
Read “ブランド・ロイヤルティ” on Japanese Wikipedia
Read “Brand loyalty” on DBpedia
Read “Brand loyalty” on English Wikipedia
Read “ブランド・ロイヤルティ” on Japanese Wikipedia
Read “Brand loyalty” on DBpedia
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