Jisho

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ごろあ 語呂合わせ
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Noun
1. wordplay; play on words; pun; rhyming game​
Wikipedia definition
2. Japanese wordplay​Japanese wordplay relies on the nuances of the Japanese language and Japanese script for humorous effect. Japanese double entendres have a rich history in Japanese entertainment, because of the way that Japanese words can be read to have several different meanings and pronunciations (homographs). Also, several different spellings for any pronunciation and wildly differing meanings (homophones). Often replacing one spelling with another (synonyms) can give a new meaning to phrases.
Read “Japanese wordplay” on English Wikipedia
Read “語呂合わせ” on Japanese Wikipedia
Read “Japanese wordplay” on DBpedia
Other forms
ゴロ合わせ 【ごろあわせ】、語路合わせ 【ごろあわせ】
Notes
語路合わせ: Rarely-used kanji form.

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