Jisho

×
Noun
1. stealth marketing
Wikipedia definition
2. Undercover marketingUndercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially adept person to use a certain product visibly and convincingly in locations where target consumers congregate.
Read “Undercover marketing” on English Wikipedia
Read “ステルスマーケティング” on Japanese Wikipedia
Read “Undercover marketing” on DBpedia
Other forms
ステルス・マーケティング

Discussions

to talk about this word.