オピニオンリーダー
1. opinion leader
2. Opinion leadershipOpinion leadership is a concept that arises out of the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz . This theory is one of several models that try to explain the diffusion of innovations, ideas, or commercial products. The opinion leader is the agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users.
Read “Opinion leadership” on English Wikipedia
Read “オピニオンリーダー” on Japanese Wikipedia
Read “Opinion leadership” on DBpedia
Read “Opinion leadership” on English Wikipedia
Read “オピニオンリーダー” on Japanese Wikipedia
Read “Opinion leadership” on DBpedia
オピニオン・リーダー
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