Jisho

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ことばあそ 言葉遊び
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Noun
1. word game; wordplay; playing with words​
Wikipedia definition
2. Word play​Word play or wordplay is a literary technique and a form of wit in which the words that are used become the main subject of the work, primarily for the purpose of intended effect or amusement. Puns, phonetic mix-ups such as spoonerisms, obscure words and meanings, clever rhetorical excursions, oddly formed sentences, and telling character names are common examples of word play. Word play is quite common in oral cultures as a method of reinforcing meaning.
Read “Word play” on English Wikipedia
Read “言葉遊び” on Japanese Wikipedia
Read “Word play” on DBpedia
Other forms
ことば遊び 【ことばあそび】、言葉あそび 【ことばあそび】

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