Jisho

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たんじゅんせっしょくこうか 単純接触効果
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Noun
1. mere exposure effect​Psychology
Wikipedia definition
2. Mere-exposure effect​The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds.
Read “Mere-exposure effect” on English Wikipedia
Read “単純接触効果” on Japanese Wikipedia
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