Jisho

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Noun
1. (advertising) slogan; catchphrase; taglineWasei, word made in Japan, From English “catch copy”. Wasei (word made in Japan)
Wikipedia definition
2. Advertising sloganAdvertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.
Read “Advertising slogan” on English Wikipedia
Read “キャッチコピー” on Japanese Wikipedia
Read “Advertising slogan” on DBpedia
Other forms
キャッチ・コピー

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