近視眼的マーケティング
1. Marketing myopiaMarketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt. This paper was first published in 1960 in the Harvard Business Review, a journal of which he was an editor. Marketing Myopia refers to "focusing on products rather than customers. " The Myopic culture, Levitt postulated, would pave the way for a business to fail, due to the short-sighted mindset and illusion that a firm is in a so-called 'growth industry'.
Read “Marketing myopia” on English Wikipedia
Read “近視眼的マーケティング” on Japanese Wikipedia
Read “Marketing myopia” on DBpedia
Read “Marketing myopia” on English Wikipedia
Read “近視眼的マーケティング” on Japanese Wikipedia
Read “Marketing myopia” on DBpedia
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