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報酬型広告
Wikipedia definition
1. Pay per clickPay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Read “Pay per click” on English Wikipedia
Read “クリック報酬型広告” on Japanese Wikipedia
Read “Pay per click” on DBpedia

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