イチキュッパ
1. Psychological pricingPsychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as "odd prices": a little less than a round number, e.g. $19.99 or £2.98. The theory is this drives demand greater than would be expected if consumers were perfectly rational. Psychological pricing is one cause of price points.
Read “Psychological pricing” on English Wikipedia
Read “イチキュッパ” on Japanese Wikipedia
Read “Psychological pricing” on DBpedia
Read “Psychological pricing” on English Wikipedia
Read “イチキュッパ” on Japanese Wikipedia
Read “Psychological pricing” on DBpedia
Discussions
Log in to talk about this word.