バッジエンジニアリング
1. Badge engineeringBadge engineering is a term that describes the rebadging (that is, the replacement of the branding trademark) of one product as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years to gain acceptance), it is often more cost-effective to rebadge a single product multiple times. The term derives from the trademark emblems fastened inside or onto the outside of the car.
Read “Badge engineering” on English Wikipedia
Read “バッジエンジニアリング” on Japanese Wikipedia
Read “Badge engineering” on DBpedia
Read “Badge engineering” on English Wikipedia
Read “バッジエンジニアリング” on Japanese Wikipedia
Read “Badge engineering” on DBpedia
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