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Wikipedia definition
1. Morinaga & CompanyMorinaga & Company is a confectionery company in Tokyo, Japan, in operation since August 15, 1899. Their products include candy and other confectioneries. Morinaga has Ayumi Hamasaki and Mao Asada appear in their commercials. In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco.
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