Jisho

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ひかくこうこく 比較広告
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Noun
1. comparative advertising; advertising that compares products with those of other companies​
Wikipedia definition
2. Comparative advertising​Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking copy’, is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.
Read “Comparative advertising” on English Wikipedia
Read “比較広告” on Japanese Wikipedia
Read “Comparative advertising” on DBpedia

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