Jisho

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Noun
1. name of store; trade name
2. stage name (e.g. of actor)
Wikipedia definition
3. YagōYagō (屋号), literally meaning "house name", is a term applied in traditional Japanese culture to names passed down within a guild, studio, or other circumstance other than blood relations. The term is synonymous with iena (家名) and kadona (角名). The term most often refers to the guild names of kabuki actors, but is also applicable to the names artists take from their masters or studios, names taken from one's business, and a few other similar circumstances.
Read “Yagō” on English Wikipedia
Read “屋号” on Japanese Wikipedia
Read “Yagō” on DBpedia
Other forms
家号 【やごう】

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