Jisho

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Noun
1. media franchising
Noun
2. media mix (advertising strategy); mixed media
Wikipedia definition
3. Media franchiseA media franchise is the licensing of intellectual property of an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game, to others. This licensing may involve trademarked characters and settings. Generally, a media franchise means that a whole series is made in a particular medium, along with licensing to others for merchandising and endorsements.
Read “Media franchise” on English Wikipedia
Read “メディアミックス” on Japanese Wikipedia
Read “Media franchise” on DBpedia
Other forms
メディア・ミックス

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