Jisho

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Noun, Suru verb, Intransitive verb
1. tie-in; collaboration; partnership; cooperationFrom English “tie-up”
Wikipedia definition
2. Tie-inA tie-in is an authorized product based on a media property a company is releasing, such as a movie or video/DVD, video game, television program/television series, board game, web site, role-playing game or literary property. Tie-ins are a form of cross-promotion used primarily to generate additional income from that property and promote its visibility.
Read “Tie-in” on English Wikipedia
Read “タイアップ” on Japanese Wikipedia
Read “Tie-in” on DBpedia

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