Jisho

×
Noun
1. category killer; retailer that sells a wide selection of a given category of goodsBusiness term
Wikipedia definition
2. Category killerCategory killer is a term used in marketing and strategic management to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry (or in the same local area). The existence of a category killer eliminates almost all market entities, whether real or virtual. Many existing firms leave the industry, thereby increasing the industry's concentration ratio.
Read “Category killer” on English Wikipedia
Read “カテゴリーキラー” on Japanese Wikipedia
Read “Category killer” on DBpedia
Other forms
カテゴリー・キラー

Discussions

to talk about this word.